ATTITUDE    DID YOU KNOW...    ABOUT OUR PRODUCTS   

WHY IT MATTERS

We believe baby products must have minimal impact on your child's health

The reason is simple: What touches you becomes part of you! Since we are exposed to countless products every day, we believe they should be free of all chemicals linked to cancer, even in small doses.

 
90% of cancers are related to our lifestyle.   Babies are 10 times more vulnerable to carcinogenic chemicals than adults
Source: Journal of Pharmaceutical Research   Source: Environmental Working Group
 
For some cancer causing agents, babies are up to 65 times more vulnerable than adults   Less than 10% of cancers are inherited from parents
Source: American Journal of Public Health   Source: Environmental Working Group
 
Skin absorption of contaminant could be up to 91% of the total dose, in average 64%.   Babies accumulates up to 50% of their lifetime cancer risk by their second birthday
Source: Environmental Working Group   Source: Environmental Working Group

CANCER

Today, cancer is recognized primarily as a chronic disease associated with our lifestyle. Since research shows that over 90 percent of cancer cases are related to our lifestyle, it becomes relevant to use baby products that are free of any cancer-causing chemicals.

HEALTH

Humans are constantly exposed to more and more industrial pollution; at the same time, scientists have noticed a significant increase in the rates of chronic diseases (diseases that could be directly related to lifestyle such as cancer).

FAMILY

Did you know that babies are ten times more vulnerable to carcinogenic chemicals than adults? Furthermore, children accumulate up to 50% of their lifetime cancer risk by their second birthday.

ENVIRONMENT

We apply a "life cycle analysis" to allow us to take into account each stage in a product's life. All ATTITUDE products are carbon-neutral and certified environmentally-preferable by EcoLogo, an independent third party.

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